An explosive investigation by the Israeli newspaper Haaretz has revealed a coordinated propaganda campaign by the Israeli occupation government to reshape public opinion in the United States following global outrage over its war crimes in Gaza. The report cites official documents showing that Tel Aviv has signed multi-million-dollar contracts with U.S. firms closely linked to former President Donald Trump, seeking to restore Israel’s image among conservative Christians and right-wing audiences — a group that had traditionally formed the backbone of its American support.
According to filings registered with the U.S. Department of Justice, the contracts involve massive public-relations operations targeting tens of millions of churchgoers across the United States. The campaigns employ bot networks, social-media influencers, and algorithmic manipulation tools to shape online narratives — including efforts to influence generative AI systems like ChatGPT and Claude, making their responses more sympathetic to Israel’s perspective on Gaza and Palestine.
Contracts with Trump-Aligned Firms
The largest of these deals was signed in August 2025 with Clock Tower X, a digital-media company owned by Brad Parscale, who managed Trump’s presidential campaigns in 2016 and 2020. Valued at six million dollars for only four months, the contract is officially described as a project to “combat antisemitism,” but internal memos show its true objective is to rehabilitate Israel’s image among conservative Christian audiences.
The agreement requires the production of over 100 core media assets per month — including videos, podcasts, images, and written messages — generating thousands of derivative copies aimed at reaching roughly 50 million monthly views, 80 percent of which are focused on platforms such as TikTok, Instagram, and YouTube.
Distribution is handled through Salem Media, a powerful Christian-conservative conglomerate with more than 200 radio stations and websites, also led by Parscale.
Collapsing Support Among U.S. Conservatives
Israel’s focus on the evangelical and conservative Christian demographic reflects a deep crisis in its popular standing. Surveys by the Pew Research Center between 2022 and 2025 show a historic drop in American sympathy for Israel — even among Republicans.
The percentage of Americans holding an unfavourable view of Israel rose from 42 percent in 2022 to 53 percent in 2025, while nearly half of young Republicans now express negative attitudes toward the occupation state. Analysts attribute this shift to the horrors witnessed in Gaza and to growing scepticism among conservatives following conspiracy theories that circulated after the death of right-wing commentator Charlie Kirk, which some online circles baselessly blamed on Israeli intelligence.
Digital Ads Aimed at Churchgoers
One of the most ambitious initiatives is being run by Show Faith by Works, a firm owned by Republican strategist Chad Schnetzer, with a budget exceeding three million dollars.
The campaign, described internally as “the largest geolocation-based outreach in U.S. history,” involves digitally mapping every major church and Christian college across states such as California, Arizona, Nevada, and Colorado. The objective is to track church attendance in real time and later deliver targeted pro-Israel ads to worshippers’ phones and devices.
Documents estimate the target audience at roughly eight million churchgoers and four million Christian students. The campaign materials rely on biblical-style messaging that portrays support for Israel as a religious duty while smearing Palestinians as supporters of “terrorism” allied with Iran — an attempt to re-evangelise political Zionism through scripture.
Manipulating ChatGPT and AI Systems
Among the most alarming findings, Haaretz reports that these contracts represent the first documented instance of a state attempting to shape the language output of generative-AI systems.
The Clock Tower X contract includes a clause titled “Search and Language Operations,” outlining efforts to “generate guided results in search engines and AI-based conversation platforms.” In practice, this means deploying coordinated digital strategies to nudge AI models — such as ChatGPT — toward producing content favourable to Israel’s narrative and hostile to the Palestinian cause.
Analysts note that this marks a new evolution in digital propaganda: from traditional SEO manipulation to direct interference in machine-learning-based information systems that millions of users rely on for neutral answers.
Influencers and the “Esther Project”
The documents also reveal another initiative — a one-million-dollar campaign executed by Bridges Partners on behalf of the Israeli Ministry of Foreign Affairs, operating under the name “Project Esther.”
The project seeks to recruit 14 to 18 American influencers to post 25–30 pieces of pro-Israel content per month across Instagram, TikTok, and YouTube. Internal files suggest possible coordination with a similarly named program launched by the Heritage Foundation, a conservative think tank that has recently pushed for the criminalisation of pro-Palestine activism on U.S. campuses since Trump’s return to office.
The leaked materials show that Tel Aviv now regards artificial intelligence as a “central tool” in its foreign-propaganda apparatus, particularly through the government-backed organisation Voices for Israel, sponsored by the Ministry for Diaspora Affairs and Combating Antisemitism.
Within these operations, Israel has reportedly established a “technological war room” equipped with data-analysis systems and automated message-distribution networks — part of what officials describe as “public-perception operations” designed to combat global movements challenging the legitimacy of occupation.
A Digital Crusade Masquerading as PR
These revelations depict more than a mere PR push — they expose a digital crusade blending religion, politics, and artificial intelligence to resuscitate Israel’s image among a disillusioned American public. By exploiting faith communities and manipulating the information ecosystem, Tel Aviv is attempting to rebuild moral cover for its crimes in Gaza under the banner of combating “antisemitism.”
That such efforts are being coordinated through Trump-aligned networks and Christian-conservative media reflects a dangerous convergence of political power, religious zeal, and technological control. For Muslims and all defenders of truth, these campaigns serve as a reminder that the battle for Palestine is no longer fought only on the ground — but also in algorithms, servers, and digital hearts and minds.
