Media reports revealed that U.S. tech giant Google has signed a $45 million contract with the office of Israeli Prime Minister Benjamin Netanyahu to promote Israeli propaganda.
According to Drop Site News, the deal between Google and Netanyahu aims to amplify Tel Aviv’s narrative while deflecting from the crimes committed against Palestinians in Gaza over the past 700 days—one of the longest and harshest humanitarian catastrophes in modern times.
The report stated that under the six-month contract, worth $45 million and signed in late June, Google plays a “central role” in advancing Netanyahu’s public relations strategy and boosting Israel’s propaganda campaign across its platforms, particularly YouTube and digital advertising channels.
The campaign features paid video ads, U.S.-based influencers, and a substantial investment in social media promotion. Records show Israel allocated $3 million to ads on the American platform X and another $2.1 million through the Israeli platform Outbrain.
Part of this effort is to entrench Israel’s narrative on the Gaza humanitarian crisis, while simultaneously pushing ad campaigns on Google to smear the United Nations Relief and Works Agency (UNRWA). Wired magazine also reported that the campaign specifically sought to undermine UNRWA’s credibility.
Hadass Maimon, head of Public Awareness at Israel’s Ministry of Diaspora Affairs, admitted during a Knesset hearing on March 2: “For nearly a year, we have been leading a wide-scale campaign on the issue of UNRWA.”
This revelation comes amid growing international condemnation of Israel’s closure of all Gaza border crossings, blocking food, medicine, and humanitarian aid—driving the Strip into famine as relief trucks pile up at its borders. At the time, an Israeli army spokesperson even suggested authorities might launch a digital campaign “to clarify that there is no starvation policy in Gaza and to present data.”
Since then, Israeli government advertisements denying famine in Gaza have widely circulated, including a YouTube video produced by Israel’s Foreign Ministry that claimed: “There is food in Gaza, and any claim otherwise is a lie.”
Meanwhile, an editorial published in early August by the Arab fact-checking organisation Misbar confirmed that ad transparency portals of both Google and Meta exposed a “large-scale Israeli propaganda campaign” carried out during Operation Rising Lion. Misbar concluded that Israel’s ad campaigns deliberately used misinformation to justify airstrikes, framing them as necessary for the security of Israel and Western states.
With U.S. backing, Israel has continued its genocidal war on Gaza since October 7, 2023—leaving 64,300 Palestinians martyred, 162,005 wounded (most of them children and women), over 9,000 missing, hundreds of thousands displaced, and famine killing 376 people, including 134 children.
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